上海新天地鸡年新春互动装置 The Rooster / 100architects
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100architects ：作为新天地中国为2017年春节举办的盛大庆祝活动的一部分，著名的获奖商业区委托佰筑建筑设计公司负责他们在上海市中心很受欢迎的零售街道上主要设施的设计。新天地不仅是购物、娱乐、休闲和生活方式的地标，也是艺术展示的地标。
100architects ：As part of the big celebration that Xintiandi China organized for the Chinese New Year 2017, the renowned award-winning commercial area commissioned 100architects the design of the main installations on their popular retail street in downtown Shanghai. Xintiandi is a landmark not only for shopping, entertaining, leisure and lifestyle, but also for art display.
为了庆祝鸡年，根据中国的生肖信仰和传统，这些装置必须突出公鸡的特征。
在研究了新天地过去的设施之后，设计师认识到一件事:这不是一个可以观察到的设施，它应该是一个供游客使用和欣赏的设施，为他们开拓空间并与之互动提供了可能性。一次有趣的体验胜过站在旁边观望。
To celebrate the Year of the Rooster, the installations would have to highlight the Rooster’s character according to the Chinese Zodiac beliefs and tradition.
After researching past installations in Xintiandi, one thing became clear to the designers: it would not be an installation to be observed, it should be an installation to be used and enjoyed by the visitors, offering them the possibility to colonize the space and interact with it. A fun experience to be part of, rather than just watch it.
总平面图 Master Plan
功能分析 Function Diagram
为了做到这一点，设计师们将方案从一个简单的装置变成了一个吸引人的装置，吸引了游客的注意力，就像公鸡喜欢做的那样，成为了关注的焦点。
In order to achieve that, designers morphed the proposal from a simple installation into a people’s attractor, catching the attention of visitors, as Roosters like to do, being the focus of the attention.
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在佰筑建筑设计以往做的项目中，很少有把研究路线作为干预公共空间的策略。其中之一被他们称为“绘画景观”，这是一种基于改变给定城市景观表面想法的二维方法；另一种是“物体广场”，这是一种三维的方法，将疏远的物体放置在给定的城市景观上，以改变其社会动态。
In 100 Architects, they have few research lines as strategies to intervene the public space. One of them is what they call “Painted Scapes”, a two-dimensional approach based on the idea of transforming the surface of a given cityscape; another one of them is “Object Plazas”, a three-dimensional approach, placing alienated objects onto a given cityscape to change its social dynamics.
在新天地，为了最大限度地提高视觉效果，设计师们决定将这两种展示装置的策略结合起来，将2D图案和3D对象结合在一起，创造一种3D对象似乎来自2D画布的错觉。
该项目是一次生动多彩的旅程，穿越了类似中国文化和鸡年的细节空间，营造了一种独特的体验，并留在游客的脑海中。
In Xintiandi, seeking to maximize the visual impact, designers decided to combine these 2 strategies displaying an installation in both, 2D patterns and 3D objects combined together, creating an illusion in which the 3D objects seem to arise from the 2D canvas.
The project was a vivid & colorful journey across detailed spaces resembling Chinese culture and the Year of the Rooster, building a unique experience that remained in visitors’ minds.
3D广场:一个插入主广场中心的建筑对象。它成为了一个可访问的多功能平台，允许人们站在上面，坐在上面，躺下等等….它提供了补充和加强周围环境的方案特征。它在周围人们的集体意识中变得非常重要，引发了友谊和同情的社会效应。
3D Object Plaza: An inhabitable architectural object inserted in the center of the main plaza. This architectural object acted as an accessible and multifunctional platform, allowing people to stand on top of it, sit down on it, lay down, etc…. It provided programmatic features that complement and enhance the surrounding environment. It became highly significant in the collective consciousness of the people around it, triggering social effects of fellowship and empathy.
项目名称:The Rooster
景观建筑师: 佰筑建筑设计
生产公司:Maxim-Media
设计团队: Marcial Jesus, Javier Gonzalez, Nasim Sehat
客户:中国新天地
地点:中国上海市黄浦区新天地
建筑面积: 73平方米
高度: 15米
彩绘风景: 750平方米
完成日期: 2017年1月
摄影师:Amey Kandalgaonkar
Project name: The Rooster
Designer: 100architects
Production Company: Maxim-Media
Design team: Marcial Jesus, Javier Gonzalez, Nasim Sehat
Client: Xintiandi China
Location: China, Shanghai Shi, Huangpu Qu, XinTianDi
Built area: 73m2
Height: 15mts
Painted Scape: 750m2
Completion: January 2017
Photographer: Amey Kandalgaonkar
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