商业

澳大利亚蓝道商业购物街景观 / HASSELL Studio

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自从在1976年被设为步行区后，蓝道购物中心一直是阿德莱德最大的商业购物区。如今，这里有700多家零售商店、350家商业企业、3家百货公司和15个通过一万平方米的公共开放空间连接的购物街。

Since it was set up as a pedestrian zone in 1976, the blue road shopping center has been Adelaide’s largest commercial shopping area. Today, there are more than 700 retail stores, 350 businesses, three department stores and 15 shopping streets connected by 10,000 square meters of public open space.

HASSELL Studio设计事务所与ARUP一起，协同负责购物中心重建项目的详细设计方案。阿德莱德市议会的提议是，重振蓝道购物中心，确保其未来成为更加繁荣和令人振奋的商业区和市民活动中心。设计的构想是将购物中心重塑为一个灵活多变的都市空间，促进联系和交流。HASSELL / ARUP的设计方案最大限度地扩展购物中心的空间，使环境能每季、每周甚至每日都呈现丰富的变化，同时促进社交互动和与市区及市外的联系。它通过转移或去除中轴部分的多余结构，使购物中心充分向公众开放；另外，特色铺石地面和从南澳大利亚自然景观借鉴的定制都市元素重新赋予了购物中心独特的美感。

HASSELL Studio design office, together with ARUP, is responsible for the detailed design scheme of shopping center reconstruction project. The Adelaide city council’s proposal is to revitalize the blue road shopping center and ensure it becomes a more prosperous and exciting business and civic center in the future. The design concept is to reshape shopping center into a flexible urban space to promote communication and communication. HASSELL/ARUP design maximum extension of shopping center space, make the environment can be daily, weekly, or even quarterly presents rich change, at the same time promote social interaction and the contact outside the city and the city. It makes the shopping center fully open to the public by transferring or removing redundant structures in the middle axis. In addition, the distinctive stone paving ground and customized urban elements borrowed from the natural landscape of south Australia have endowed the shopping center with unique beauty.

通过增加购物中心沿街树木种植、改善便利设施以及把有名的建筑遗产进行框景处理，这个地区变得更加绿色生态。在夜晚，悬链式照明系统让空间更具活力，通过定制的照明场景为活动增添色彩并创建聚焦点。沿街配置的”即插即用”服务设施（电源连接与水供应）为举办临时性的社交、文化、零售和娱乐相结合的系列活动创造了条件。这些”临时设施”的精心策划确保了环境能够不断变化，通过新事物来吸引游客。

The shopping center has become greener by increasing tree planting along the street, improving amenities and framing the famous architectural heritage. At night, the hanging chain lighting system makes the space more dynamic, adding color to the activity and creating focus through custom lighting scenes. The “plug and play” service (power connection and water supply) along the street has created the conditions for a temporary series of social, cultural, retail and entertainment activities. The careful planning of these “temporary facilities” ensures that the environment is constantly changing, attracting tourists with new things.

重建计划将战略性地重新定位蓝道购物中心——打造一个迷人的地方，吸引更广泛层面的游客，鼓励他们停留更长的时间，为购物中心的未来提供一个强大而有弹性的基础。

Strategically reposition the reconstruction plans will be blue, shopping center, creating a fascinating place, attract wider tourists, encourage them to stay longer, for the future of the shopping center to provide the basis of a strong and elastic.